22 Media Facts For 2022

Things that are going on. Context Collapse #131.

Photo by Tim Mossholder on Unsplash

1. Cooking recipes, crossword puzzles and product reviews pretty much underwrite the New York Times’ actual news coverage.

2. Twitter is a video game.

3. Everything is content and nothing is content.

4. Matt Levine is the best writer on the ultra-rich.

5. Upfronts are all about streaming now.

6. Tucker Carlson is a sideshow.

7. Any social media algorithm can and will be gamed.

8. YouTube is really interested in the streaming rights to old TV shows…

9. And old TV shows are good streaming business because licensing rights are cheap and most older shows have built in viewing bases to create new streaming channels around…

10. But if you’re a major YouTube creator, it makes more financial sense to stay on YouTube than become a full-time television star.

11. Shootings and terror attacks will continue to be livestreamed on the internet for the infamy.

12. Facebook Marketplace will eat Craigslist like Craigslist ate newspaper classifieds.

13. Nextdoor and Facebook Groups are taking over the role of underfunded, under-resourced local newspapers…

14. But creating local news sites online has tough economics outside of major cities.

15. The rich and powerful will continue to strategically shitpost on Twitter.

16. Epic acquiring Bandcamp is going to lead to some unforeseen, possibly very cool, stuff.

17. G/O acquiring Quartz won’t be the only weird media acquisition of 2022.

18. Even if Apple’s trying to shed the iTunes Store branding, iTunes is going to be part of Apple’s brand perception forever and ever.

19. Advertising agencies will continue to fumble through TikTok until some awesomeness is finally made.

20. Adtech will continue to thrive in 2022 even as the recession whacks every other part of the tech sector.

21. Marketing for tech firms is going to change during the recession: More articles and landing pages, fewer blowout in-person events.

22. Mobile advertising models will overhaul on the Android and iOS fronts, leading to agencies and advertisers making even more $$.

….What would you add to the list?