In this issue: 25 truths that you might know or that you might not know or that you might not know that you do not know.
The more you think marketing doesn’t influence you, the more it influences you.
There is no “mainstream media” anymore. There are only intersecting audience venn diagrams.
Direct mail advertising works.
AM radio matters.
Pay attention to the people making you angry about things. Follow the money.
There’s one sector of print media that thrives in the US: Foreign language newspapers for immigrants. But they’re written for audiences with limited economic, political and social influence so you never hear about it.
Short online videos for kids, the ones that are under 15 minutes, really do mess up kids’ attention spans.
There are *many* well-hidden foreign influence campaigns on social media… and domestic ones too. We’ll be shocked at what we find out in 10 years.
Journalists are great at finding out information and terrible at business.
Be s…
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