Hi. Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about marketing, public relations, advertising, and marketing.
Things are busy. We’re closing on a house later this month. It’s the first house either of us have ever owned, and we’re excited. The kid will have an actual backyard to play in. We can choose the paint colors. We have enough room for a home gym. We’re leaving the city but found a place that’s actually walking distance to stuff. All of these are Very Good Things.
There are also a few new client projects that Can’t Be Talked About Yet. More details on those soon. All good things in time.
Links start after the jump.
What I’m Thinking About Right Now:
🤖What I’ve found out so far using ChatGPT for content creation. (Neal Ungerleider/LinkedIn)
💵The IRS is starting a test of a new free tax filing software for Americans that would compete with TurboTax and others. (Adam Hardy/Money.com)
📩This rundown of 52 ways to grow your newsletter’s email list. (Dan Oshinsky/Inbox Collective)
🖊️Prince Harry and the future of ghostwriting. (Dan Gerstein/Medium)
⌨️The secret internet of Google Docs. (Elan Kiderman Ullendorff/Deep Sea Diving)
🔍Generative AI and Google Search results. (@nonmayorpete/Twitter)
📺Google’s adjusting Google Search to emphasize Reddit, YouTube and TikTok content. (Sam Gutelle/Tubefilter)
📗The rise, fall, and rebirth of Snopes. (Chantel Tattoli/Fast Company)
🗞️New California bill with bipartisan support will require Meta, Google, and others to pay news sites to republish their content. (Jeremy B. White/Twitter)
🌆How to rebrand an entire city. (Dalia Dawood/It’s Nice That)
🎓Ross Douthat on why journalists have more freedom than academics to voice their opinions. (Ross Douthat/New York Times)
📖Andy Raskin explains the power of strategic narrative for corporations. (Lenny Rachitsky/Lenny’s Newsletter)
🤔HSBC is doing pride month logos in lots of countries… but not Turkiye. (Eli David/Twitter)
👓Axios’ Jim VandeHei makes predictions for AI & the future of media. (Jim VandeHei/Axios Finish Line)
PS:
Context Collapse is an Ungerleider Works production.
This is Neal Ungerleider’s newsletter. Neal runs Ungerleider Works. Ungerleider Works helps clients with everything from email newsletters to podcasts to video scripts to trade show prep.
Think we can help you? Let’s talk.
Also… Ungerleider Works runs on Notion. Use our link for a Notion discount. ++ Ungerleider Works uses The Futur’s Operating System to manage projects, clients, and sales. Get Operating System here.
What I’m Loving:
Vanessa Carlton, Robot Puppet. (Andrew Tarantola/Engadget)
Meg White on life post-White Stripes. (Melissa Giannini/Elle)
When your client asks for your post to go viral… (Jon-Stephen Stansel/Twitter)
Ew! This 40-year-old is still finding himself artistically. (The Hard Times/Instagram)
That’s it for this today. NOW DO AWESOME STUFF.