🎙️Amplify Your Voice: 5 Strategic Moves To Become A Podcast Guest
How to appear on a podcast, explained: CC #286
B2B podcasts matter. According to Edison Research’s Infinite Dial 2023 report, the majority of Americans aged 12-54 have listened to a podcast in the last month. Furthermore, Spotify’s Podcast Trends 2023 report indicates 68%+ growth for business and technology news, entrepreneur, and technology and startup podcasts over the past year.
Being a podcast guest also matters for brand and personal visibility. Appearing on a podcast gives you a chance to have an in-depth discussion with a potential customer, lead or promoter. It helps organizations get free earned media coverage in circumstances that are hard to replicate otherwise.
So Why Are You Talking About This Anyway?
I host a client’s podcast, the Kaplan’s AccelPro IP Law Podcast, and consult on several others.
I also work as a marketing communications consultant and help some clients make their own podcasts and other clients appear on other peoples’ podcasts. Not to mention that I appeared on podcasts frequen…
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