📚Book Club - Confessions Of An Advertising Man Part 4
Or... why keeping old clients is (usually) easier than finding new ones.
It’s Book Club - a weekly post and thread about a book that matters. Let’s do this!
On tap: Week 4 of David Ogilvy’s iconic Confessions of an Advertising Man.
HOUSEKEEPING NOTE! Observant readers of this newsletters may notice that book club hasn’t been around recently. But we’re back. It’s been one of those ungainly beasts of a month where we’ve been playing catch-up with client to-do lists, which brings us to… Keeping clients.
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