📚Book Club - Confessions Of An Advertising Man Part 3
Or... why finding new clients is the worst.
It’s Book Club - a weekly post and thread about a book that matters. Let’s do this!
On tap: Week 3 of David Ogilvy’s iconic Confessions of an Advertising Man.
If you’re starting a business, there are a lot of great things about running a services-based operation like an advertising agency. Unlike, say, a restaurant or a retail store, you’re not dealing in physical inventory. Your startup costs are modest: Launching an advertising agency doesn’t require renting an office, getting professional certifications, hiring employees or other add-ons. As long as you’re moderately competent, have a computer and a smartphone, and have the ability to work long hours for little pay, the odds your business will get off the ground are pretty decent.
But you know what sucks about actually running an advertising agency? And remains sucky whether you’re the most modest freelancer or the president of a fancy Madison Avenue agency with hundreds of employees on bankroll?
Finding clients.
A good chunk of Ogilvy’…
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