Changes Afoot

New year, new things inc.: Context Collapse #323

Photo by Luca Upper on Unsplash

Happy new year, readers.

First things first: We’ve got a fancy new logo and a redesigned website.

After writing Context Collapse since 2017, I realized it was time to redesign the site and go in a new direction.

1. I think there’s a lot of need for more how-to and instructional content for marketing, PR and advertising professionals in a very different media environment than the 2010s. A few examples:

   - Building SEO strategy for a genAI world

   - Ramping up B2B podcast projects

   - Creating YouTube content audiences want to watch.

2. As a platform, Substack is a mixed experience for me as a publisher.
   
   While it makes sending out a weekly newsletter extremely easy and provides great metrics, Substack leadership has been deliberately steering new readers towards subscribing to us (and other newsletters) only on their app/website, and not subscribing by email instead.
   
   We are already publishing Context Collapse on LinkedIn to reach new audiences there and I may migrate the newsletter to another platform later this year.

3. I am working on several creative projects that don’t necessarily fit the Context Collapse newsletter. I recently restarted my personal blog for a place to write about non-work things, and am experimenting with video content on YouTube, TikTok and Reels.
   
   I also want to work on a non-client podcast project again; if anyone’s interested in collaborating, please hit me up.

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Otherwise… Just busy making some great projects happen.

Hire me for B2B newsletter, podcast, ebook, white paper, and video projects at Ungerleider Works.

We’ll have a new weekly link roundup in a few days and a new post next week. Thank you as always for reading to the end and thanks for sticking around.

-Neal