Context Collapse: GenAI's Downstream Effects on Media, PR, Advertising & Marketing
Don't fear the GenAI tech boom: CC #254
In this issue: LLMs = search engine chaos / GenAI will make a new set of industry winners & losers / Acquiring GenAI expertise = $$$.
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Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
I’m a writer, but I’m a generative AI optimist—not a doomer. From where I sit, ChatGPT and Midjourney and all the rest are awesome: Powerful tools that are the best thing since autocorrect and smartphones for getting stuff done.
But I’m also an industry veteran in my forties with a very extensive skillset, lots of experience and…
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