🗞️Context Collapse: Journalism Is A Flaming Money Pit. WTF Now? Part 2
Old media's gone, new media's dying, the creators will inherit the earth. CC #279
In this issue: The journalism torch passes from big institutions to small creators, which is alternately great and shitty.
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
In our last installment, we talked about why some very dumb business decisions across the industry led many newspapers, magazines and other news outlets into the land of severe economic problems.
Today let’s talk about the flip side of the equation: Journalists themselves.
Once upon a time, the journalist pipeline was wide open. Local newspapers in small markets had lots of openings. Local television stations in small markets had …
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