In this issue: Creating stuff is easy but, damn it, don’t depend on a single platform to reach people.
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
Human beings, as a whole, have crap memories. They also acclimate to their surroundings very, very easily.
As I write this in 2023, it’s ridiculously easy to make your own content whether you’re a person or (and I’m so sorry if this is the case) a representative of a brand or a company.
You can make a TikTok. You can post on Instagram. You can write an email newsletter. You can make a YouTube video. The window is wide open.
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