Context Collapse: The 5 Basics Of Running A Small Agency
Industry inside baseball revealed: CC #222
In this issue: The basics of running a boutique agency/consultancy. I’m writing this specifically for people working in marketing, PR and advertising, but I hope this advice is useful for anyone.
Hi. Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about marketing, public relations, advertising, and marketing.
Hello there. So… running a small agency!
I’ll put my cards on the table first. I have been working in media since 2005, began freelancing full-time six years ago after a layoff, and now run a small consulting firm where I am the sole full-time employee and I have several talented contractors assisting me. We generate less than $2…
Keep reading with a 7-day free trial
Subscribe to Context Collapse | Neal Ungerleider | Marketing, PR & Media to keep reading this post and get 7 days of free access to the full post archives.