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Context Collapse: 🧠The Weekstarter 8/7/23
The screen is not the map is not the teritory: CC #227
In this issue: Dude Perfect’s media empire/Antarctic newspapers/Post-pandemic certification problems/Working at Twitter/Hotel scent marketing + more.
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
Greetings from Ungerleider Haus, greetings from Chicago. Here’s what’s on the radar in 5-4-3-2…
“Until the end of April, Lipuma was the editor of The Antarctic Sun, the biggest and longest-running paper on the globe’s least-populated continent. When we first speak, over Zoom in January, she is seated in a conference room that looks like every other conference room. Except this one’s nestled in a peninsula jutting from an island at the edge of Antarctica, on McMurdo, which comprises 146 buildings and around a thousand summer residents—and is by far the largest settlement on the continent.”
“DeHart writes that economic and political conditions relating to a society’s “capacity to record and consume music” appear to be better predictors for metal’s popularity than religiosity or self-satisfaction. Mellander, who teaches at the Jönköping International Business School in Sweden, attributes the surplus of Scandinavian metal bands to the high-quality (and compulsory) music training taught in Scandinavian schools, which — as her colleague told Quartz — “created a generation with the musical chop to meet metal’s technical demands.”
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Jim Gaffigan’s Prime comedy special on how COVID screwed up everyone’s social skills.
Train seat or Outlook calendar?
When a client tells you they used to work at an agency…