Context Collapse: What To Be Excited About In 2024
Radical optimism beats doomerism everyday: CC #259
In this issue: Generative AI goes mainstream / Disney’s Hulu plans / Industry spending and hiring returning to normal.
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Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
2024 is almost here.
If you work in the industry, you know that 2023 was a weird year. Epic weird even.
Layoffs? Hollywood strikes? Shrinking budgets? Bipolar economy? Bad geopolitical stuff? Weird industry deals?
We had all of that and then some.
But there’s a lot about 2024 that I’m excited about from the media and comms perspective. Here goes after the jump:
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