🔗Earnings Report PR Hijinx: Weekend Links 8/2/24
If your corporate earnings report doesn't turn PowerPoints into TikToks, does your company truly exist?: Context Collapse #303
Each weekend, Context Collapse on Substack offers links for the worlds of PR, marketing, advertising, and journalism. Welcome.
(And, yes, weekly links are back! Glad to offer them. - Neal)
The Earnings Report Content Production Industrial Complex:
“Earnings season has gone from jargon-laced calls and sleepy presentation decks to Instagram reels, livestreams and personalized letters.
Why it matters: Investors have limited time and, like most these days, shrinking attention spans. In response, corporate communicators are retooling how to creatively share the narrative behind the numbers.
The big picture: News consumption habits have changed, with institutional and retail investors increasingly turning to social media to inform their decisions.
[…] Platforms that have traditionally been associated with retail investors — like TikTok, Instagram and Reddit — are gaining popularity and importance with institutional investors too.”
News-y Things:
What’s going on with Mr. Beast? Can Mr. Beast be cancelled?
Cory Doctorow on being digitally unpersoned by cloud services.
Meta in talks to buy stake in eyewear giant EssilorLuxottica.
YouTube creators get shut out at the Emmys.
Work-y Things:
Attention, Please! 7 Drug-Free Concentration Boosters for Writers with ADHD.
Positional goods & strategy: A different take on customer value.
Break-y Things:
The electrifying rise and litigious fall of energy beer.
Why Progressive and Arnold Have Relied on Flo for 15 Years.
About the author: Neal Ungerleider runs Chicago-based boutique comms strategy firm Ungerleider Works, which has developed strategy and content for clients including Google, SAP, and T-Mobile.