Hey there IRL friends, internet friends and strangers coming across this newsletter,
It’s great to see you. The last newsletter was a few weeks ago. I’m happy to be back.
So first things first. Regular readers might notice that the newsletter name has changed. “Neal Ungerleider Newsletter” is great and succinct and it’ll never get more succinct than that, but it’s also a little plain. If I was still working in journalism with regular bylines I’d probably be more into that name, but one of consulting’s many differences (you make way more money! the work is less stressful! you’re not in an industry in constant austerity mode!) is that you’re not in the public eye as much. I won’t mention any horrible LinkedIn LARPing words like “personal brand” or anything like that, but yup… it was the right time for a change.
With that said, let’s talk context collapse.
Here’s the context: I was brainstorming names for this newsletter and …
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