📰Getting Media Coverage When Legacy Media's Collapsing
Why branded content exists (and will exist) in the tech industry: The Neal Ungerleider Newsletter #74
What happens when a venture capital fund runs an entire media operation for the companies they invest in? Andreessen Horowitz, better known as A16z, is giving us a good idea.
Last week, news got out that A16z is planning a new opinion section which will include columns from outside contributors and will take an openly celebratory stance towards the tech industry (as opposed to places like the New York TImes or Wired who can be quite, quite more skeptical). A16z already produces massive amounts of content; their home page looks more like a digital publication than that of a venture capital fund… that means lots of articles, plenty of podcasts, plenty of newsletters, etc. They also made the smart choice to hire Maggie Leung, a well-regarded industry figure known for building out Nerdwallet’s extensive content marketing operations, as the firm’s executive editor.
If A16z was unique in this, they would just be an interesting case study(1). But A16z aren’t the only tech company or VC fund ru…
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