🤝Holding pattern.

Twitter diasporas and generative AI shenanigans: Context Collapse #203

Hello there internet and IRL friends.

It’s been a while since the last issue of Context Collapse.

TLDR: Things have been busy here at Ungerleider Haus. Ungerleider Works is helping clients with a full project load of everything from podcasts to ebooks to investor communications. My wife and I are buying a house, which (predictably) is turning into a full-time job of its own. There’s been family stuff happening, good and bad.

Basically too much stuff to do, not enough hours, and an overwhelming urge to work on cool projects for clients. So we had to take a little Context Collapse break. But now we’re back.

Keeping this newsletter short and sweet, two quick things:

1. ChatGPT and generative AIs like Midjourney? My dudes and dudettes, they aren’t going to be the great apocalypse of creative and professional jobs even if they vastly increase in sophistication and creativity. We frame them as human-like thinkers because that’s what the human brain primes us to do. From everything I’ve seen, they’re weirdly helpful digital assistants that vastly increase the amount of work one person can take on while requiring enough prompts and tweaking to create original, creative content that… it just becomes another creative tool. Less Skynet, more Wacom Tablet.

2. Twitter is continuing to be a hot mess for corporate users and I don’t see this changing anytime soon. Advertisers I work with professionally are skittish about Musk’s erraticness, an increase in bugs and weird site/app behavior, and in power users decreasing Twitter users. This creates a very interesting opportunity for rivals at Meta/Facebook and Alphabet/Google, as well as (of course) smaller social competitiors — I’m genuinely interested to see what the Twitter diaspora leads to.

Anyway, there we go. What should I write about next? Post a comment or, if you’ve received this newsletter by email, simply hit reply.

-N.