šHow Trade Shows & Conventions Will Return
Entering the IRL and online event mix: The Neal Ungerleider Newsletter #67
Putting it extremely mildly, and minimizing a massive wave of job loss and business shutdowns, 2020 was awful for the live event world.
Even before COVID-19ās rolling effects transformed most of our daily lives, 2020 started with Mobile World Congress canceling and SXSW canceling. By April, with some small and modest exceptions, the trade show industry largely canceled IRL events going into the first quarter of 2021.
Which, for all of us working in trade shows and conventions, is worth a loud, collective, exasperated FUUUUCCCCCCCCCCKKKKKKKKKKā.
Photo credit:
Gage Skidmore
on
VisualHunt.com
/
CC BY-SA
Much like other industries based around large groups of people not socially distancingāweddings, live music and hospitality all coming to mindātrade shows and conventions went through painful transformations in 2020.
These transformations were necessary: Noone wants to die or get their loved ones sick for the sake of a promo t-shirt or catching up with their work contracts from across the coā¦
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