😠I'm a grumpy bastard, but here are the journalism/PR/comms things I'm excited about in 2023.
AI for brainstorming, Twitter's transition + more: Context Collapse #177.
Hey there. Happy new year.
As an officially inducted brother of the Order of Grumpy Bastards, I have a confession: There *are* some PR/journalism/marketing communications things I’m really excited about for 2023.
Here goes:
AI Assistants as digital scratchboards. I’m a bit of an AI optimist. I think that if the current iteration of ChatGPT is here for our jobs, it’s so bad at what it does that we’re all fucked. But I do think that ChatGPT, Jasper, DALL-E, Midjourney and all their competitors are really good for quickly creating mockups of different ideas or iterations of the same project. And that’s what I’m really excited about.
Except for the fact that AI assistants will steal all the entry level job duties of things like transcribing audio or writing short listicles. That genuinely sucks.Twitter diaspora starting. Absolutely nothing I’ve seen so far gives me any faith in Elon Musk’s ability to steward Twitter into profitability and long term growth. With near-infinite money, Musk seems to be happiest… being a Twitter ragebait reply guy and making impulsive business decisions his employees don’t know how to implement. I 100% expect regular technical issues, completely avoidable scandals and erratic behavior from Musk that will damage Twitter’s brand in the coming years with advertisers in the general public (PS - happy to eat my words if I’m wrong). I expect a large amount of Twitter’s most active users will start migrating to other platforms. Some of these will be platforms we expect, some will be platforms we won’t.
User-generated video content keeps getting more & more professional. By and large, big brands have a hard time with TikTok & YouTube. But ordinary creators—many of them just bored people in their room—are exceedingly good at it. I expect to see readily available mobile video editing tools become even more professional quality & for lots of funding to flow into smaller creators to make even more high quality work.
More soon. But first…
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