In Praise of Unexciting Companies. Really.
Not every business needs to grab headlines: Context Collapse #91!
I work in marketing and advertising and I have a confession:
I love unexciting companies.
What is an unexciting company?
Unexciting companies are companies that sell products and services that don’t necessarily have a big “wow!” factor, but manage to steadily generate revenue and profits. These companies treat employees well, have satisfied customers, have management who do a good job of overseeing operations, and leadership that neither has a cult of personality or ends up making headline for one scandal or another.
A journalist looking at an unexciting company, more often or not, will emit a big, fat “meh.”
I love unexciting companies. You should love unexciting companies too.
Here’s why:
Unexciting companies are much more rare than you’d think.
If you have a company with a good value proposition, good business practices, happy customers, happy employees, managers that successfully run operations, and executives who keep their heads down and focus on their company… you’ve pretty much hit th…
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