Making sense of nonsense times - The Neal Ungerleider Newsletter
+ In-house podcasts + Advertising during COVID + Geographical arbitrage + More!
First things first: I just wrote a new article on creating corporate and in-house podcasts that are actually *good*. I’ve worked with a few clients on these and… it’s an interesting process. You have far more stakeholders than your average podcast. You’re a bit more limited in what you can say and what opinions you can express. It’s less “two interesting people in front of a microphone!” and more meetings about scheduling and brand identity and internal expectations. But there are still some really, really good branded podcasts out there—and I like helping people make them.
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