📰Modern mass media = A mess. Here's how you can benefit from it.
Chaos is opportunity: Context Collapse #195
Note: This article is intended primarily for journalists, public relations professionals, analysts, academics and marketing folks. But don’t let this stop you!
I’m about to say something very unoriginal: The media landscape is a mess right now.
Magazines and websites keep shuttering. Local newspapers are a shell of their former shelves. Streaming services keep slashing budgets and introducing new restrictions. Online advertising is rife with fraud. The kids are spending all their time on YouTube and TikTok and it just gets really weird sometimes.
Welcome to the 2020s.
But I’m here to help. Here are a few action steps for riding the chaos to SUCCESS. Yes, amazing wonderful success no matter how you define it.
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