Network TV Is Dead. Long Live Network TV.
Broadcast TV survives and adapts in a streaming age. Context Collapse #154
In this issue: LOL Streaming Won / People Keep Watching Broadcast TV/ Microdemo Futures
The bad news: Network executives and advertisers increasingly view prime-time network television—whether viewed with an antenna or via cable—as a time-consuming anachronism with depressingly little revenue.
The good news: People keep watching prime-time network tv.
I’m thinking about network television because (like a lot of people) I just watched the Emmys. More specifically, because I work in marketing and advertising. Even more specifically, I’m a 41-year-old guy who works in advertising consulting whose wife has a senior-level role at an advertising agency whose entire adult working life has been spent in journalism, advertising or marketing. That is to say that I’ve stared at a metric fuckton of television screens for work and pleasure.
More specifically, I read a newspaper article.
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