📦Newsletter in a box
Using AI for your own ludicrous ends, Twitter LARPing + more: Context Collapse #167
In this issue: Comms consulting update / Making AI work for YOU / A whole bunch of YouTube moves / Mr. Beast owns the world / Cody Rigsby’s Talk Show adventure / Twitter is still a brand nightmare + More.
Working as a communications consultant in 2022 is a trip, dude. It’s a trip. I’m simultaneously:
1) Giving my clients advice on what to do on Twitter when the CEO has the interests, attention span and self-restraint of a hyper six-year-old.
2) Helping brands and agencies navigate Schrodinger’s Recession. Are we in a recession? Are we not in a recession? Who the heck knows but there sure are a lot of layoffs and hiring freezes in white collar work right now!
3) Developing email newsletters and podcasts for clients who—to a degree that’s been pretty constant since 2020 but pretty rare before that—have very little idea what the next couple of months will hold. Maybe we’ll have a energy crisis in the US this winter! Maybe we’ll have a flu-COVID double punch causing closures again this winter…
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