Context Collapse:🤢 LOLOL Social Media Is Awful For Advertisers. What Now?
Here we are, after the dumbest gold rush: CC #233
In this issue: I get cranky about the state of social media advertising in 2023 + how advertisers sleep on direct mail and OOH and email marketing + offer real-life action steps for calibrating your brand’s social media strategy.
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
Somewhere, right now, I promise you: An advertiser is screaming their lungs out about social media, kicking and screaming.
Here in 2023…
Twitter (X? Twitter/X?) has a CEO who transformed the automotive industry and space travel but has skipped out on colonizing Mars to shitpost like a friendless teenager and pick bizarre fights with the Anti-Defamation Leag…
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