👜Swag swag sweet marketing swag
A16z's future and hacking newspaper headlines for SEO. CONTEXT COLLAPSE! 103
Today in Context Collapse!: Promo swag in the post-pandemic age, why local news flunks Facebook’s algorithms and a16z’s new in-house magazine.
Programming note: I’m headed to Miami in early July. Would love intros to interesting tech/advertising/marketing/media folks over there - let me know.
Confession time. For a grown adult, I spend a lot of time thinking about promo swag. I spend a lot of time thinking about where to source the best branded bottle openers to give away at conferences and how to put together gift boxes for clients. It is what it is.
Once upon a time, I received a ton of swag.
When you work as a journalist in the tech industry, you get a target marked on your head for backpacks, water bottles and so many shirts. I’d return from conferences with carry-on bags full of random. My publication had piles of random things received from every brand name you could imagine.
The nicest swag I ever got was a very nice backpack with a very discreet logo from a b2b te…
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