Here in the United States, the July 4th long holiday weekend is right around the corner. In recognition of that, your humble narrator is shaking things up a bit.
Instead of our usual Weekend Links, we’re gonna dive deep instead on a whole bunch of things that I’ve enjoyed the living hell out of lately. I hope you’ll like them too.
Enjoy.
Anatomy of a Product Placement (New York Times)
Loved, loved, loved this Sophie Haigney article on how product placements make it into movies and television. Given that PR, marketing and advertising have all congolomorated into one giant bulky, unwieldy Influencer Voltron in our year of the lord 2022, we needed this article.
A sample:
Agencies like Hollywood Branded connect the brands they represent with scriptwriters, producers, set decorators and prop-masters, who might in turn work them into story lines. …
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