The Long, Staggered Journey Back To Kinda-Sorta Normalcy
Start stop start stop: The Neal Ungerleider Newsletter #82
So here’s the thing: We're slowly making our way into the post-pandemic world. There are much better people than me to talk about what this means for society at large.
But let's hone in on what it means for advertising/marketing/media. I think--I think--I'm qualified to talk about that.
The root problem? The end of COVID won't be a on/off switch. It will be a very, very glitchy dimmer switch that works differently in different places and different industries. Especially for mass communications.
Generally speaking, different industries work on different timelines. Conventions/trade shows, motion pictures, theme parks, tv commercials, digital advertising, print mags, you name it... they all have their own timelines for planning, dealmaking and execution. This makes long-term planning massively frustrating in pandemic times when any sort of certainty or predictability is at a premium.
Some parts of the mass communications world are more flexible and generous when it comes to short term r…
Keep reading with a 7-day free trial
Subscribe to Context Collapse | Neal Ungerleider | Marketing, PR & Media to keep reading this post and get 7 days of free access to the full post archives.