The Neal Ungerleider Newsletter: The Economics Of Advertising = Weird

Aka the paradox of ad spending being down when everyone's bored and looking at screens.

Greetings From The Great Lakes:

Like a lot of us, COVID upended my day to day routine. With a boisterous one-year-old at home, my wife and I working stressful full-time jobs and our childcare arrangement put on hold, we improvised. Most days this equals me taking care of the kiddo from 9-6 and then working a split shift morning and evenings.

This means that the kid and I got to hang out at this park yesterday afternoon. So things, all in all, aren’t too bad.

With that said, I’m making some (good) changes to this newsletter in coming weeks. First and foremost, the newsletter will publish three times a week: Monday, Wednesday and Friday. The content of the newsletter will shift too—expect more links, coverage and analysis of the Strategic Communications ecosystem (ie: Public Relations, Marketing, Marketing Communications, Journalism, Big Media, Small Media, etc.).

I mean… Here’s the thing. I work in a very particular niche of the PR and marketing world. Most of my business comes from PR a…