š³The New York Times Cooking Facebook Group Fiasco
When tight-knit communities of, uhh, 75k+ users become more trouble than they're worth: The Neal Ungerleider Newsletter #87
Man, man, manā¦ LOLā¦ This whole New York Times Cooking Facebook Group thing. Itās justā¦ damn.
Hereās the recap: Over the past couple of years, The New York Times Company (that is, the publicly traded corporation that owns and operates the New York Times newspaper ā not the New York Timesā actual newsroom) has made a ton of money from their deep archive of crossword puzzles and cooking recipes. The New York Times has a standalone paid recipe archive that you can either subscribe to on its own or in a bundle with the newspaper.
As part of their marketing efforts around the recipe archive, they created a wildly popular Facebook group that now has over 75,000 membersāthe population of a small town. As the Times Cooking Facebook group got larger, it ended up becoming a venue for conversation over politics, race and other topics that stray far from food.
Last week, the New York Times announced that theyāre essentially washing their hands of the group, removing their branding from the group naā¦
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