Things I Learned Switching From Journalism To Advertising
Why journalists suck at group activities: The Neal Ungerleider Newsletter #85
A few takeaways, in no particular order:
LOLOL there’s no such thing as advertising anymore because everything’s advertising: Once upon a time, there were more-or-less clear definitions for what “advertising,” “marketing,” and “public relations” were, with well-defined agencies, freelancers and consultants specializing in each category. But in 2021 figuring out which is which is pretty miserable work.
Advertising agencies put together email newsletter drips for clients that sure seem like marketing to me. Public relations firms put together memes for clients on Istagram that sure look like advertising. Marketers are doing podcasts for clients discussing their new products that really feel like public relations.
But wait, you tell me! I’m watching a commercial on television that’s surely made by an advertising agency with a longstanding client account, an overstressed creative director and a freelance voiceover artist who’s received a Christmas gift for the last six years from the agency…
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