Hello, internet friends. It’s been a long week.
Running your own business is good in a whole lot of ways. You can pick and choose the projects you work on. You can (in theory!) set your hours. No bosses, no gods, no masters. Want to take a three hour lunch break and only work on passion projects? Go at it.
But there’s a downside. THERE’S ALWAYS A DOWNSIDE.
The buck stops at your desk and you’re the one responsible for all the work that would otherwise be done by other people at your company. Hate filing paperwork? LOLOL running a business is death by a thousand paper cuts. Not a fan of bookkeeping and processing expense reports? Don’t run a business. Not into losing 12 hours to learn how to use a new piece of software because noone’s available to outsource to? Don’t run a business.
The writing, the strategy, the brainstorming for clients—that’s the easy part. Finding new clients and making winning pitches? Easy too. Managing a million tiny moving parts where none of them are very difficult to handle but aggregate into a giant time suck? Augggggghhhhhh.

Anyway, that felt therapeautic. Thank you for your patience.
Here’s what I’ve been into this week:
“For decades, immigrants fought to be considered white. Now that trend is reversing.”
Antonio Garcia Martinez on Generation X as the “last good generation.”
Being a journalist and the dangers of high status, low wage jobs.
Razib Khan on why most intellectuals are not “conservative.”
The battle to save Waikiki Beach. (Thanks Z!)
"I resolutely boycott the castrated version of 'Friends'," said one user on China's Twitter-like Weibo.
McKinsey & Company launches McKinsey for Kids and it’s real.
Spec paper on Meta and Mozilla’s proposal for post-cookie advertising. (Via Benedict Evans)
What happens when you get bionic eyes and the manufacturer stops giving tech support. Again, we live in a sci-fi novel and just dont realize it…
“My story today is about punk, and how it prepared me for Down syndrome.”
“My journey down the rabbit hole of every journalist’s favorite app.”
How to see how what ratings your Uber drivers give you.
Spotify doubling down on podcasts by buying a bunch of podcast startups.
“Alex was a rural kid and attended university in Beijing, during which time he adorned himself with coloured hair and Korean fashion to present himself as a “bad ass”.”
Max Read on wordcels and shape rotators and if you missed that whole discussion… you are so damn lucky.
New York Times-owned Wordle has ad trackers now.
When restaurants are put on delivery sites against their will.
Vintage hardware repairs on YouTube.
And for TV, Yellowjackets. So good. Did you love Lost? I loved Lost. This show satisfies the Lost-shaped void in your viewing habits you didn’t even know existed. With cults. And ‘90s nostalgia. And so many things.