In This Issue: Gen Z Broke The Marketing Funnel / Procter & Gamble’s Big Detergent Move / Why You Should Never Depend On Platforms / Actors Are Contractors Too / TikTok Monetization Changes / Why Email Marketing Works
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
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