In This Issue: How Does TikTok’s Algorithm Really Work? / Why Millennials Aren’t Leaving TikTok / TikTok Paying Creators For Meeting Search Metrics / Google Downranking Zombie Websites / Virologists Intentionally Misled New York Times During COVID / Epic Games Store Coming To Android / I Used ChatGPT As A Reporting Assistant. It Didn’t Go Well / How Often People Listen To Podcasts / Joe Rogan’s Show Is Almost 3X Bigger Than The Next Most Popular / How Instagram Got Its Mojo Back / Grow Your Newsletter to 60,000+
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
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