đWelcome To Pitbull Stadium: Weekend Links 8/9/24
đWelcome To Pitbull Stadium: Weekend Links 8/9/24
Mr. 305 Gets Naming Rights: Context Collapse #305
Each weekend, Context Collapse on Substack offers links for the worlds of PR, marketing, advertising, and journalism.
Here in Context Collapse HQ in the beautiful northwestern suburbs of Chicago where the Italian beef and John Hughes homes run wild and free, things are running wild and free. I found out this week that my 5-year-old has been creating a âsecret kitchenâ in the basement where heâs been stockpiling chocolates and potato chips from the actual kitchen cabinet. The temperature has dropped from 90 degrees Farenheit to a balmy mid-day 74 because, yâknow, Chicago summer makes no sense. So be it!
Anyway, on to the links. Glad to have you here.
-Neal
Mr. Worldwide Buys Naming Rights To College Football Stadium:
International recording artist Pitbull has purchased the naming rights to Florida International's football stadium, it was announced Tuesday.
The FIU board of trustees voted Tuesday to approve a five-year deal to give the name Pitbull Stadium to what's currently known as FIU Stadium.
Pitbull will pay the school $1.2 million per year for five years, according to the documents tied to the vote. The rapper, singer and businessman, whose name is Armando Christian Perez, is also known as "Mr. 305" -- a nod to Miami's area code -- and attended Miami Coral Park High School.
News-y Things:
Costco is leaning into its Netflix-style membership crackdown [Dominick Reuter/Business Insider]
Reddit CEO reveals plans to paywall ânew types of subredditsâ [Anurag Singh/Dexerto]
Facebook will let creators remove account warnings if they complete âeducational trainingâ [Karissa Bell/Engadget]
TikTok partners with Warner Bros. to become a discovery engine for TV and movies [Lauren Forristal/TechCrunch]
United Airlines is sunsetting the print component of its magazine Hemispheres [Cale Guthrie Weissman/Modern Retail]
Work-y Things:
Thought leaders flock to social media as opinion sections shutter [Eleanor Hawkins/Axios]
A CMO tried Google's AI tools and stopped using many of them [Alistair Barr/Business Insider]
M13âs RocketGuide to Early Stage PR [W. Christine Choi/M13]
Why are so many car YouTubers quitting? [Tim Stevens/The Verge]
Break-y Things:
Sega Jet Rocket: The trailblazing '70s arcade game with no computer or screen [Ben Coxworth/New Atlas]
About the author: Neal Ungerleider runs Chicago-based boutique comms strategy firm Ungerleider Works, which has developed strategy and content for clients including Google, SAP, and T-Mobile.