What I'm thankful for: Work edition
Gratitudes for journalism, PR, advertising & marketing: Context Collapse #173
In This Issue: Things that make comms just a little easier.
Thanksgiving is almost here in the States. This means it’s a good time to list what I’m grateful for when I run my business.
That’s right… we’re listing things I use at work that I think could make your life in journalism, PR, advertising or marketing better. Service-y!
Operations: I’m thankful for Notion, which I use to run my consultancy’s workflows, planning, knowledge database and collateral storage. This stacks with OpSys, a Notion template pack for agencies to run their backends on Notion. I use Squarespace to host our website and Insightly to manage our customer relationships. Zoom and Google Hangouts so, so much. I have a great assistant, a great bookkeeper and a great coworking space I work out of. I heartily recommend spending money on all three of those.
Creative: I’m thankful for Google Docs and Google Drive for making my work life a thousand times easier. I’m thankful for Adobe Creative Cloud and Canva for making it much easier to do visual stuff. I’m thankful for Substack for making sending email newsletters ridiculously easy and for MailChimp for giving me the tools to ship great email campaigns for corporate clients. Bonus points to Otter for transcription.
AI: I’m thankful for AI tools that help me quickly prototype my wacky brainstorms and show clients mockups of what the heck I’m talking about. I’m thankful for DALL-E for graphics and Open AI Playground for short text prompts.
Misc. Tools: Vimeo’s TikTok video maker. YouTube creator studio. Meta creator studio. Instasize for social photo resizing. Photofeeler for rating headshots and profile pictures. Omnisend’s Email subject line tester. Building an internal knowledge base of the YouTube videos, web tutorials and PDFs you find most useful and using the heck out of them. Making email templates you can customize for your work life. Having a quiet, well-lit place for video calls. Building relationships with colleagues and friends who can help when you need help. Being thankful for being offer help to your colleagues and friends when they need help.
Last but not least, I’m thankful for you and every other Context Collapse reader. Let me know what you’ve been thankful for at work in the comments and here’s to a great 2023.
-Neal
I’m thankful for our GenZers and their insistence that we evolve, tech innovations that encourage creativity and help us share information and facts. I’m especially encouraged that my first day on Post.News led me to a new subject for my #journalismmatters project! Counting my blessings.
Here we go…https://post.news/article/2Hu7hJQksLxI45wGJS3UeYJT715