You're Talking All The Time But Don't Even Know It
Communication is (almost) everything: Context Collapse #157
So I’ve been thinking about communications a lot lately. Part of this is because I run a marketing and PR consulting firm and another part of it is, well… I’m a human being existing in the year 2022. Existing in the year 2022 means being in the middle of the biggest communications transformation since ol’ Gutenberg messed around with a printing press and set the stage for the 100 Years War and massive religious and cultural upheaval.
Interesting times for sure.
Roughly speaking, there are two kinds of communications in my worldview: Intentional communications and unintentional communications.
Intentional communications are just that—it’s what you say out loud to your friends, family and coworkers. It’s what you type in an email or a newsletter (Yo!). It’s what you turn into a video on TikTok or write in a text message. Those are intentional, the lot of them.
Then there are unintentional communications. Your body language can tip off other people to you…
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