In This Issue: Dude, it’s almost the Friday before Christmas. Is anyone even reading this?
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
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I moved this newsletter over to Substack almost four years ago. That’s a long stretch of time!
Our 2023 went well. We started this year with 446 subscribers and hit a high of 549 in early October. I purged more than 10% of our subscribers then who had inactive email addresses or hadn’t opened emails in months; we’re now back up to 501 subscribers. Pretty good year. I realize you, the reader, have many choices for news sources and newsl…
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