CES 2021 Was A Placeholder Event. That's 1000% OK And 1000% Good.
You can't recreate trade shows with tens of thousands of attendees during a pandemic: The Neal Ungerleider Newsletter #72
So! This year’s weird, online-only CES just wrapped up and it was a success. The Consumer Technology Association, CES’ organizers, did an amazing job taking a massive, sprawling trade show and turning it into a virtual event.
CES 2021 was also a placeholder convention because it wasn’t logistically possible to create an in-person event.
These two facts aren’t contradictory. They’re complementary.
And let’s throw a third fact into the mix: CES these days is about industry relationships, not product launches.
CES Is Good For Product Launches, But Great For Dealmaking.
Once upon a time, brands would monkey knife fight each other for the opportunity to launch their products at CES.
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