Context Collapse: Publicity Stunts As Bang-For-Buck Multiplier
Hacking Attention Spans With Goblin Creativity: CC #230
In this issue: Skittles PR, short attention spans and how you can turn weird s@#t into coverage for your clients.
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsletter helps readers navigate the weird new world of media and gleefully ignores all the conventional wisdom about journalism, public relations, marketing, and advertising.
Let’s kick off today’s newsletter with a personal story: Not too long ago, as an adult in my forties, I found out that I had ADHD. I know, I know—someone in marketing and advertising with attention span issues? Hold the presses!1 But bear with me…
One of the things with ADHD is that it’s very, very hard for something to get your attention unless it’s something you focus on obsessively. More times than not, looking at something obsess…
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