Context Collapse: Publicity Stunts As Bang-For-Buck Multiplier
Hacking Attention Spans With Goblin Creativity: CC #230
In this issue: Skittles PR, short attention spans and how you can turn weird s@#t into coverage for your clients.
Welcome to Context Collapse, the world’s best comms newsletter. I’m Neal Ungerleider. I run Ungerleider Works and used to work as a reporter for Fast Company, write op-eds for the LA Times, and work as a senior copywriter for R/GA. This newsl…
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