So.
Roughly speaking, there are three types of jobs in this world.
Jobs where tweeting to your heart’s content under your real name while interacting with stangers is beneficial to your job1.
Jobs where a bit of tweeting is okay, but you better not spend hours a day on Twitter.
Jobs where posting to Twitter just isn’t a good thing.
Let’s dig in.
And let’s go a little further: People who work the first type of job don’t understand the other two kinds of people.
Let’s Play Twitterball
I work as a comms consultant now, doing mostly marketing and advertising work with a bit of PR advising on the side. In a past life (roughly from 2010-2017 or so), I was a journalist; first as a freelancer and then at Fast Company.
As a journalist, I was fully aware that Twitter and frequent Twitter engagement was a pathway to career advancement. I’ll go even further and say that Twitter plays a major part in the career prospects of most print and digital journalists alongside som…
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