🔎Context Collapse: PR? Marketing? Advertising? In 2024, They're All The Same.
Business storytelling in the post-mass media world: CC #292
Once upon a time, marketing, public relations, advertising and trade journalism were separate things.
They’re not anymore.
Legacy media is collapsing and most companies are better off making their own content.
My argument for a long time—and what I’m writing about today—is this: There’s no difference between marketing, public relations, advertising and brand content anymore.
So let’s get into it.
Where does earned media fit when most journalists are self-employed and self-publishing?
“Earned media” is, in PR-speak, publicity gained through promotional efforts other than paid advertising. This usually means press coverage, social media content strangers make for free, word of mouth, and other forms of promotion. The opposite of earned media is “paid media”—in other words, advertising.
I recently spoke with Katherine Spiers about this. I’ve known Katherine since we both worked at Gawker Media (remember them?) on their travel blog (remember those?) Gridskipper. K…
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