🥱When the client wants boring interviews.
Big PR doesn't work the way you think it does: Context Collapse #179
Years ago, when I had just gotten laid off from my advertising job and was just getting started freelancing, I was working with one of my first clients.
My direct clients were a very large PR agency you have probably heard of if you work in media. They hired me to work with their client, an extremely large consumer technology company that you’ve heard of by simply existing as a human being in the world.
My brief1 was to conduct and write a series of articles based on interviews of executives at the company that were destined for both press packs being sent to journalists and to internal publications that were being sent to employees and customers. I had worked as a journalist forever and ever, and they wanted to hire an interviewer who had media training and knew how to ask questions while making VIPs feel at ease2. My client, the large PR agency, had one goal they clearly stated for me: Do wh…
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