Damn. Look at that calendar.
Like a lot of ADHD- and ADD-adjacent people, I have a strong desire for novelty and challenge in my life. On the work front, that made advertising and marketing and PR a particularly strong match for me.
But the path to running a boutique agency was pretty complicated. I went from content development for startups in the mid-2000s NYC Silicon Alley scene (MenuPages, we miss you!) to graduate school in Israel (Went with a vague plan of becoming a foreign correspondent, realized all the foreign correspondents I met in the region IRL were working two or three jobs if they didn’t come from family money. Whoops!)1 to nearly seven years as a reporter for Fast Company (Which was pretty amazing, all things considered.) to working as a senior copywriter for a major ad agency (Write a script for a television commercial? Write copy for a retail end cap for Best Buy? Typical day, natch.) to consulting to finally opening a small agency.
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